Multiple data analysis firms have indicated a notable decline in Twitter’s visibility on Google.
According to data from Sistrix, Twitter experienced a 32% decline in search visibility in the United States over the course of just one day.
According to Newzdash, Twitter experienced a decrease of 12-14% in its visibility within Google’s search results for all news-related queries in the United States and the United Kingdom.
This decline occurred as a consequence of recent measures implemented by Twitter’s new proprietor and CEO, Elon Musk, aimed at limiting the number of tweets accessible to users in an effort to address concerns regarding data scraping.
The situation is still developing, and Twitter can fix the current problems if it acts quickly.
A lot of experts think this is one of the biggest mistakes in search engine optimization that a company has made recently.
Why Google Rankings are Important for Businesses
In the realm of search engines, Google holds the position of being the most widely utilized one globally. When we want to find information online, we usually “Google” it. That’s why businesses care a lot about their Google rankings.
When people want to find a business online, they go to Google and type what they’re looking for. Businesses that appear on the first page of Google are more likely to get customers compared to those on the later pages. People usually don’t go beyond the first page of Google when searching for something.
Several factors determine a business’s Google ranking. One important factor is the keywords used on the website. If the website uses relevant keywords, it’s more likely to appear higher in the search results. Another important factor is backlinks, which are links from other websites to your website. Having a greater number of backlinks will result in a higher ranking for your website on Google.
There are other factors too, but these two are very important. If you want your business to succeed, you need to have a good Google ranking.
Background of Twitter and Google Rankings
Two of the biggest tech companies, Twitter and Google, have been in a recent battle of words, and the Twitter CEO, Elon Musk, seems to be winning.
It all started when someone asked Elon Musk if he would use Google Search to learn more about Tesla. His response was a simple “No.”
This tweet caused a lot of commotion in the tech community, with people wondering how it would affect Google’s search rankings.
As expected, Tesla’s website saw a significant drop in Google search rankings just days after Musk’s tweet.
This isn’t the first time Elon Musk has influenced Google’s search rankings. In 2015, he tweeted that people should use Microsoft’s Bing search engine instead of Google, which led to a 10% increase in Bing’s market share in the US.
It’s not entirely clear why Elon Musk has such an impact on Google’s search rankings. Some believe it’s because he has a large following on Twitter, and many people follow his lead.
Whatever the reason, it’s evident that Musk doesn’t favor Google, and his recent actions have once again shown this.
What happened?
To stop people from collecting too much data, Musk said there would be a temporary rule on how many tweets users can read each day.
At first, verified accounts could read up to 6,000 posts, unverified accounts could read up to 600 posts, and new unverified accounts could read up to 300 posts.
But later, these limits were increased two times and became 10,000, 1,000, and 500 posts.
Musk explained on the issue of excessive data accumulation that has been diminishing the user experience on Twitter, stating our goal is to address this problem and make the platform more enjoyable for everyday users.
Devastating Impact on Keyword Rankings
Twitter’s rankings for popular search terms on Google have taken a major hit. A recent analysis reveals that Twitter’s position in the top 10 search results on Google in the United States has witnessed a decline of approximately 60,000 keyword rankings.
According to Sistrix, an organization that tracks search engine rankings, Twitter has lost important keywords like “ralphs,” “MetroPCS,” “Roblox,” “Reddit,” “indeed,” “white house,” “patriots,” “Britney spears,” “steak n shake,” “tennis,” “lady,” “GMC,” “gm,” “Kanye west,” “pink,” “Transformers,” “compass,” “Krispy Kreme,” “colts,” and “lakers.”
One notable loss for Twitter is its third position for the search term “Yankees,” which receives 1.8 million clicks per month in the US. This keyword, which is worth about 168,000 clicks per month, has now been taken over by espn.com.
As a result of Twitter’s decline in search visibility, its competitors have been improving their search rankings. The rankings of websites like theguardian.com, instagram.com, cbssports.com, usnews.com, facebook.com, linkedin.com, rottentomatoes.com, espn.com, and spotify.com, have experienced an upward trend.
In an update on July 4th, Sistrix mentioned that Twitter’s losses are ongoing, with new data showing that Twitter’s ranking for the keyword “trump” has disappeared from the top 10 search results.
Effect on Users
The effect on users is important for platforms like Twitter, which are connected to real-time news and discussions. If Twitter doesn’t rank well in Google search results, it may struggle to attract and keep users who visit casually.
If this issue isn’t fixed soon, it could have a long-term impact on Twitter’s growth and how engaged its users are.
Even though users can still directly access Twitter, the decrease in visibility on search engines can make it harder to discover new content.
Users who rely on Google to find tweets about specific topics, especially those related to keywords that are no longer ranking well, might look for alternatives.
People who discover Twitter content through search engines sometimes decide to join the platform. The reduced visibility could make Twitter seem less important, which could affect its growth.
We don’t fully understand how this sudden drop in search visibility will affect Twitter yet. In the days and weeks ahead, it is probable that we will acquire additional information.
For now, it’s a strong reminder of how important the relationship between search engines and social media platforms is, and how quickly things can go wrong.
Can Twitter Bounce Back?
Whether Twitter can recover depends on how Twitter and Google handle this problem.
Google uses complicated rules to decide which sites to show in search results. So, if Twitter keeps being less visible for a long time, it might be difficult for it to regain its previous ranking even after fixing the problems.
But the Internet is always changing and can bounce back. If Twitter fixes the issues that are causing problems for Google’s search, it could slowly improve and go back to where it was before.
Conclusion
Twitter’s search visibility on Google has decreased a lot. This shows that big tech platforms rely on each other and that unexpected problems can happen when a company makes changes.
Remember that the situation is still changing. If Twitter and Google fix the main problems quickly, Twitter might get back its lost search visibility, and it won’t affect its business and users too much.
But if the visibility problems continue for a long time, it could become a bigger challenge.
Twitter will need to closely monitor its rankings in the coming weeks and months to see how much it has recovered. If the decline in rankings is significant, then it may need to take further action in order to ensure that it does not lose any more ground.
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