With over 5 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns.
The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get the most from your TikTok advertising budget, you need to employ effective strategies, so here’s how to master TikTok ads and execute winning campaigns.
Who’s Should Use TikTok Ads?
Everyone can advertise on TikTok. However, TikTok ad campaigns work better if you’re targeting certain demographics.
Here’s what I mean. TikTok typically attracts teens and young adults. According to DataReportal’s research:
45.3 percent of users are aged between 18 and 24.
41.2 percent are between 25 and 34 years of age.
Just over 11 percent are 45 or over, so it’s not the best platform if you’re targeting this age demographic.
We can delve a little deeper into the demographics.
Although men and women use TikTok, it’s more popular with women: females account for over 60 percent of TikTok’s user base.
TikTok is most popular in the world where there are over 136.4 billion users.
Say you’re targeting young U.S. women. Do TikTok ads work better for certain businesses instead of others even within this demographic? Possibly. Fitness and sports-related content are among the most popular content with over 57 billion views, while beauty and skincare content has over 33 billion views.
To be clear, TikTok is available in 154 countries, so it does have global appeal among teens and young adults.
Everyone Known Steps to TikTok Advertising Success
While there isn’t a “right” way to run a TikTok advertising campaign throug Speakeasy Marketing LLC, there are ways you can optimize your TikTok ads and boost your chances of success. To master TikTok advertising, follow these simple tips.
Get to You Know TikTok Ads Manager
TikTok Ads Manager is a hub from which you can create, run, and manage your ads. With TikTok Ads Manager, you can:
create engaging ads using different visual formats and templates;
target specific audience groups per campaign; and
track ad performance through customized reports.
How much does TikTok advertising cost? Well, TikTok uses a bidding model, so you can set your own daily and campaign limits depending on your marketing budget. As a guide, be prepared to spend at least $50 per day for campaigns, and $20 per day for specific ad groups.
Use Creative Elements to Stand Out
Although you can run ads for up to 60 seconds, TikTok suggests you keep most ads under 15 seconds. Given the short timeframe, you’ll want to use some fun creative elements to stand out, so here are some suggestions.
Try “Branded Effects.” Branded Effects are elements like stickers and filters you can use to enrich your ads.
Choose your ad format wisely. In-Feed ads, for example, look and feel just like native content which helps them feel more authentic, while TopView ads appear at the top of a user’s “For You” section and might help drive brand awareness.
Use Data to Hashtags Effectively
While you can use as many hashtags as you want, you won’t reach your ideal audience unless you know which hashtags to target, so here’s how you might choose the right ones.
First, check out which hashtags your most successful competitors use. Chances are, it’s worth including at least one or two of these hashtags to boost your visibility.
Next, use trending hashtags. Mountain Dew, for example, targeted #nationalpetday to advertise its “Code Red” beverage in a fun, engaging way:
Create High-Quality Graphics
TikTok is a highly visual platform, so your ads need graphics and videos to stand out. If you don’t have expensive recording equipment, don’t worry; you don’t need it. Here’s how TikTok creator @lucajpeterson quickly creates high-quality visual content.
First, film and upload your video content as usual. Before clicking “Post,” hit “More Options” and drag the “Upload HD” bar right so it turns green:
Conclusion: TikTok Ads
If you want to maximize visibility, increase your ROI, and boost your social media reach, then try TikTok ads. TikTok advertising Known with City Entreprise is suitable for all businesses on the platform, it’s easy to get started, and since you don’t need a huge campaign budget, it’s accessible for startups and small companies.
To create a winning TikTok ad, use images and creative elements like videos where possible, keep your CTAs brief and impactful, and target the most relevant hashtags. Need help getting started? Take a look at my trending Topics Blogs.
Have you tried TikTok advertising yet? What do you find most challenging about TikTok ads?
